(By Aryavart International University, India)
Asst. Prof. Dr. Bushra Ni’ma Rashid
Vol. 8, Jul-Dec 2019
Abstract:
Persuasion can be defined as an art and science which has a close connection with human daily life, From linguistics perspective, persuasion can be finish by using different devices which are called "persuasive devices" . Scholars show that these persuasive devices are covered in different domain of life, Scholars have defined persuasion in various methods according to communication . Persuasion is a communication process in which a communicator searches to draw out a desired response from his receiver. In this paper there are different strategies of persuasion that are used by different people in different domains of life , How the strategies differ when it used in election parliament. The aim for this paper is that finding the strategies of persuasion that are used by different people and specifically in the election Campaigns and how they differ when they use persuasion in the Election Campaigns. It is hypothesized that American use different strategies of persuasion in order to change the influence on the other by changing their beliefs, attitudes and so on. In this paper , the researcher explains what is meant by the term "critical" , giving many definitions of discourse analysis according to different scholars . After that ,he elaborate the political discourse analysis and explain how it differs from critical discourse analysis. Then ,he shows many definitions of persuasion with the strategies that are used to influence on the others. After that, the researcher analyzed the data selected for this study which is the speeches of Hillary Clinton and Donald trump during the Election and then he discusses the results to arrive at conclusions